The aim of the study was to assess participants’ understanding of data arrangementsin the use of digital farming. We analysed producers understanding of the terms and conditions with service providers in relation to farm data collection, their attitudestowards farm data access by service providers, producers’ trust in service providers in maintaining the privacy of their farm data, their trust in service providers not sharing their farm data and their willingness to share their on-farm input and production data with service providers. Thisinformation is important to understand the influence of attitude towards data on the adoption decision of digital farm technologies as data arrangements and usage is a key characteristic of digital farming.
Farmers and their data: An examination of farmers’ attitude towards data sharing according to the stage of digital farming adoption: 3.2.6.
In: Farm data integration – key to cattle management success: COWDATA finale report. Mai, Ed. ICT-AGRI ERA-NET. 2022, 30.
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