Digital information is of growing importance to farmers and land managers, as a survey of stakeholders in 2020 revealed. However, too often the practical implications of scientific research are not communicated to non-scientists. To close the gap between science and practice, we produced various educational videos and web contents about pasture management and maintenance in a participatory process. Each 10 min video features a farmer and an expert, each of whom presents for about half of the time. Implementing peer and expert teaching facilitates knowledge transfer to the heterogeneous agricultural community. We established a standardized procedure. Before creating videos and web content, we gathered all available knowledge and elaborated take-home messages. These were discussed in a group of experts (scientists and farm advisers) and together with farmers to elaborate a coherent and understandable scenario. Special emphasis was placed on adapting pasture management and mechanical intervention rather than the use of herbicides. The standardized participatory procedure to produce educational videos and web contents has proven to be cost and time-efficient. We are convinced that communicating scientific knowledge by means of digital channels will improve the adoption in agricultural practice.
