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Investigating patterns of tourist movement using multiple data sources.

Institutional Repository Agroscope

Abreu Novais M., Del Papa B., Han Q., Mohan K., Vásárhelyi O., Wang Y., Zejnilovic L.

Investigating patterns of tourist movement using multiple data sources.

Journal of Vacation Marketing, In Press, 2025.

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Zusammenfassung:

The investigation of tourism movement is fundamental for effective attraction and destination management. In particular, understanding patterns of movement to differentiate tourists according to their consumption of space and time has marketing and managerial implications. This paper uses a combination of mobile data, information about points of interest, and geographical data to investigate the movement of 2.95 million international visitors in Tuscany. The findings identify four types of international visitors according to their movement patterns and explore the differences between them and highlighting the consequential theoretical and practical importance of these differences for destination management and marketing. The paper also adds to the growing discussion on the use of mobile data, particularly its combined use with other data sources in the study of spatiotemporal behavior of tourists.

ISSN Print: 1356-7667
ISSN Online: 1479-1870
Digital Object Identifier (DOI): https://doi.org/10.1177/13567667241297706
Publikations-ID (Webcode): 58983 Per E-Mail versenden

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Responsable Microbiome du sol

Responsable Microbiome des plantes

Investigating patterns of tourist movement using multiple data sources.

Responsable Microbiome des aliments fermentés

Responsable ANET-GB: Plateforme de bioinformatique